Can I customize the platforms?
Yes. The app includes Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, and the backend supports adding custom platforms.
Marketing & Social Media template
Social Media Content Planner
Plan, organize, schedule, and track social media content from one simple dashboard powered by Google Sheets and Google Apps Script. Manage ideas, drafts, scheduled posts, campaigns, captions, asset links, and publishing dates across multiple platforms.
social media plannercontent calendarcontent plannerGoogle SheetsApps Scriptmarketing
Template capabilities
What Social Media Content Planner helps you automate
social media planner
Adapt this part of the workflow to your own Google Workspace files, fields, users, and operating process.
content calendar
Adapt this part of the workflow to your own Google Workspace files, fields, users, and operating process.
content planner
Adapt this part of the workflow to your own Google Workspace files, fields, users, and operating process.
Google Sheets
Adapt this part of the workflow to your own Google Workspace files, fields, users, and operating process.
Common use cases
Built for practical marketing & social media work
- Build a monthly social media content calendar
- Organize content ideas before production
- Track drafts and scheduled posts
- Plan campaigns across multiple platforms
- Manage captions and creative asset links
- Keep a simple publishing workflow for freelancers, creators, and small businesses
How to use it
From access request to working automation
- 1
Make a copy of the Google Sheet
- 2
Open the included Apps Script project
- 3
Deploy the project as a Web App
- 4
Open the Web App URL
- 5
Add your content ideas and publishing dates
- 6
Assign platforms, statuses, and campaigns
- 7
Use the Calendar view to manage your publishing schedule
Setup checklist
Before using the template
Use the correct Google account
Make a copy of the provided Google Sheet
Open Extensions → Apps Script
Confirm the 4 required files are included
Run setupDatabase once if needed
Authorize the script when prompted
Deploy as a Web App
Set access according to your preferred sharing settings
Open the deployment URL and test with sample content
FAQ
Questions about Social Media Content Planner
Does it automatically publish to social media?
No. This planner is designed for planning and tracking only and does not use external social media APIs.
Can I create campaigns or categories?
Yes. You can create campaigns and assign them to content items.
Is there a calendar view?
Yes. Content with publish dates appears in the built-in monthly calendar.
Do I need a database?
No. Google Sheets acts as the database.
Can I customize the app?
Yes. You receive editable Google Apps Script, HTML, CSS, and JavaScript files.
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